strategic advice . education . tools + resources

Refine your business brand and boost your confidence in marketing + sales, without feeling icky and frustrated.

COACHING

Work directly with me to refine your business brand identity and branding strategy. Through remote 1:1 coaching using my 4 Part Brand Heart System I can help identify any areas for improvement and guide you to the right resources and tools for specific areas where your brand may need a little more love.

How we can work together (click titles to expand):

Using my 4 Part Brand Heart System I will analyze your business website, product pages, socials, emails, packaging and shipping materials to ensure they are on brand and authentically reflect your business. After this audit we will meet on Zoom call to discuss and you will have a clear personalized plan with specific action steps to improve your branding.

Power hour strategy session is for you if you’re fairly confident with your branding and want 1:1 advice for a specific initiative. This is a 1 hour Zoom call to discuss brand strategy for things like pivoting your offers or dream customers, or to focus on a specific area such as prep for a brand photoshoot, product packaging, brand positioning, line extensions, etc.

You will need to fill out a simple form sharing your details and desires before your call is confirmed. While I am highly intuitive, I’m not a mind reader. I need to know about your business and goals to prepare for making the most of our power hour!

This type of session is an add-on follow up to your audit or strategy session. We can create a plan, but sometimes you need a little extra 1:1. This second Zoom call is for additional guidance and holding you accountable for making the changes we map out together.

I’ve found that with a follow up call you are more likely to take complete action, and feel supported through it. I can also guide you through any areas you feel stuck and answer questions that may be holding you back.

Booking an accountability call is offered as an add-on to a Brand Audit Session or a Brand Strategy Power Hour and is offered after your initial session.

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COURSES

I’m currently remastering my signature branding workshop that first launched in 2015 to be an online course you can binge any time.

Soon you can dive deep into learning my 4 Part Brand Heart System so you can continually build and refine your branding efforts. This self-paced course is designed to give you the insights and strategies to refine your business brand, with the freedom to work on each part as it fits into your schedule.

I’m also developing a few mini courses, which will be available for purchase separately if you’re interested in learning a specific topic.

Want email updates when courses launch? Get on the waitlist:

SERVICE AREAS

Branding spans so many service areas, which is why it can get complicated. As your brand coach I’ll break it down to give you an understanding of the full spectrum, while providing actionable advice, tools, and resources for you to refine your own business brand. My systematic approach is combo of DIY and done with you (not done for you), as my role is to empower you to effectively DIY or hire the right pros with confidence.

1. Brand Strategy

brand core (mission, vision, values, purpose), personality, positioning, dream customers, differentiation

2. Brand Identity

voice + visual style, brand style guide, messaging + content frameworks, DIY template + creative stock resources, referrals for: copy writing, design, + photos

NOTE: I don’t offer creative services, but ensure you know what you need and why

3. Brand Implementation

marketing matrix, sales pages, social media, email and direct mail marketing, packaging, customer experience

I’m your brand coach if you

  • Want help to uncover your unique value and brand personality, then align it with your brand voice and visuals

  • Know you need to level up your branding, and are overwhelmed trying to figure out how to do it or where to even start

  • Crave a personalized brand strategy to ensure your brand attracts YOUR dream customers and partners

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“Thank you, Heather! You have an amazing process that supported me in having a successful and empowering experience! I felt in complete collaboration with you and your creative genius.”

JG. Mindset + Process Strategist

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“This was the BEST investment! My improved brand elevated my business to meet my professionalism … eternally grateful to Heather!”

SL. financial planner

“You are a true talent, and really got to know me, my style, and brand. It all felt like me. This entire process was an enjoyable and valuable one. Thank you!”

HM. wardrobe stylist

“Heather has been integral in helping me go next level. With my business presence polished and in alignment with my real life style it’s easy to be on-brand, and that consistency builds trust with my clients.”

AD. yoga instructor + life coach

“Thank you, Heather! You have an amazing process that supported me in having a successful and empowering experience! I felt in complete collaboration with you and your creative genius.”

JG. mindset + process strategist

“You are a true talent, and really got to know me, my style, and brand. It all felt like me. This entire process was an enjoyable and valuable one. Thank you!”

HM. stylist

Strategic Advice
Education
Branding Tools + Resources
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